Biotechnology is revolutionizing how modern scientists and researchers approach various industries, including pharmaceuticals, biotherapies, bioprocessing, agriculture and more. This newfound success has increased the attention biotech companies are receiving from those looking for solutions to global issues, especially following the pandemic.

However, the biotech industry is known for its complex products and processes. It’s also highly competitive, constantly evolving and strictly regulated—for good reason. With so much complexity, it can be difficult for these companies to communicate effectively with their distinct target audiences. That’s where public relations (PR) comes in. Effective PR strategies can help bridge the gap between complex subjects and those who may not be familiar with them.

During my time designing and executing communications strategies for several biotech clients, I have witnessed how implementing effective PR and social media strategies can help biotechnology companies build brand recognition and foster strong relationships with potential partners, the public (including patients), the financial community and beyond. Based on my experience in the industry so far, here are some areas to consider when developing your PR strategy.

1. Define your target audience.

When crafting a PR strategy for a biotech company, bear in mind who the target audience is and shape the message accordingly. Different audiences may necessitate distinct approaches. For example, medical experts may require more technical language, while the general public may benefit from simpler terminology that is easier to comprehend. Multimedia tools such as videos or infographics can make complex data easier to digest.

2. Stay up-to-date and publicly visible.

It is also essential to stay in the loop with industry trends. Staying on top of the news cycle can help your PR team create timely messages dealing with current matters in the biotech and pharma industries that resonate with your target audience. Investing in public events and speaking engagements can be beneficial for building relationships with industry colleagues and the general public. I also recommend actively engaging with reporters and media outlets who cover biotech and pharma developments, as this can help spread awareness of your company’s activities and enhance its reputation.

3. Utilize social media.

With nearly 4.5 billion people globally using social media, incorporating social media into your overall integrated marketing communications (IMC) strategy is nearly a necessity in today’s market. Social media can help companies expand their reach and engage meaningfully with the public, which is imperative for smaller biotech companies looking to penetrate a market already crowded with multi-billion dollar organizations. Furthermore, social media can help biotech companies cultivate relationships with key industry players, such as journalists, investors and partners, enabling them to build a broader understanding of the company.

When making social media posts, focus on providing valuable and relevant content that can help you establish trust with the public. Informative posts, tech-focused webinars and creative campaigns are great ways to create connections and foster increased public and executive awareness about who you are and what you do. I typically suggest biotech companies remain primarily active on Twitter and LinkedIn, followed by Facebook and other platforms.

4. Gather data.

There are many analytical tools now available that allow companies to monitor their clients’ industries and stay ahead of the competition. By adopting these tools, you can gain valuable insights into what content resonates best with your target audience and create campaigns accordingly. Additionally, you can employ tools that allow you to more effectively monitor competitor activity, which can help your biotech company identify opportunities for growth and innovation in your field faster than ever.

In Conclusion

Public relations can play a vital role in the success of a biotechnology company, helping to shape public perception, build brand awareness and gain market loyalty. By taking an audience-centric approach and utilizing various multimedia tools such as videos and infographics, as well as leveraging social media platforms, you can communicate your message while engaging with your target audiences on a personal level. These are some of the reasons why taking the time to develop an effective PR and social media strategy can help you position your company as an industry leader and stay ahead of the competition.

The rapid digitalization of media is continuing to revolutionize the public relations (PR) industry. We are currently experiencing an accelerated transformation to a “digital society,” and that is thrusting “new media” into the limelight as more organizations embrace them as core components of their public relations (PR) strategies. In fact, how organizations apply these new media concepts can ultimately be the determining factor in the success or failure of today’s PR campaigns.

We’re not at all suggesting that you replace traditional media strategies with new media, but organizations are quickly discovering that including new media as a component of their modern PR strategy can amplify their message in a way that simply wasn’t attainable prior to the internet.

Defining New Media

What makes new media so distinctive from traditional media is that it’s internet-driven and takes place almost entirely online. Often referred to as digital media, new media consists primarily of electronic forms of media that people can access and interact with. Websites, online apps, YouTube, social media sites like Facebook and LinkedIn, blogs, podcasts and essentially all internet-related forms of communication fall under the umbrella of new media. (Full disclosure: I am a shareholder in the parent companies of both YouTube and Facebook.) The critical point is that new media is accessible to anyone with an internet connection.

What Makes New Media Effective

To understand what makes new media so effective, ask yourself when was the last time you stopped at a newsstand to pick up a newspaper. Now ask yourself when you last looked at your smartphone. Innovations in technology are continuing to usher us into a digital world. PR professionals who want to maximize the effectiveness of their campaign strategies should be willing to embrace new media if they hope to reach the typical internet users who are spending close to seven hours per day online.

While digital-based PR is still in its infancy, there is no debate that the PR landscape is quickly transitioning into an electronic environment. Over 60% of the global population has access to the internet, and that number is continuing to grow—a key factor driving new media adoption in today’s PR industry.

The Benefits Of Interactivity

With the rapid evolution of technology and widespread access to the internet, innovations in new media are expected to proceed at an accelerated pace. A considerable part of this evolutionary process is the rate at which online platforms are being connected, and that means connecting more people. One of the most defining characteristics of new media, and a key distinction from traditional media sources like television ads, is interactivity. In other words, new media gives organizations the ability to establish and benefit from two-way communication with their target audience. Incorporating PR strategies that include media sites like YouTube allows you to reach and communicate with your target audience in entirely new ways.

Examples Of New Media

While very powerful when correctly applied, it’s essential to understand that the adoption of new media doesn’t mean replacing those traditional media channels that are still effective. With the appropriate application, however, you can complement a traditional PR strategy by integrating the following forms of new media.

Conclusion

As the world slogged through a global pandemic, we relied heavily on technology to help keep us connected. The rate of technical progress over the past two and a half years proceeded at such a frenetic rate that it permanently upended many traditional ways of doing things in many industries, including the PR industry. Understand that PR looks very different than it did twenty years ago and that technology continues to play a pivotal role. By adopting PR strategies that include new media, organizations can capitalize on advancements in technology and reach a broader audience that’s expected to only continue growing.

Elev8 New Media (“Elev8” or the “Company”), a media and public relations firm specializing in securing media and press coverage for its client companies, has been selected for The PR Net Next Gen Awards 2023, an annual program that recognizes exceptional talent, pioneering innovation and noteworthy influence in the PR industry.

“We are thrilled to be listed in this year’s Next Gen Awards alongside an extraordinary lineup of agencies shaping the communications industry forward with innovation and meaningful purpose,” commented Co-Founder and CEO of Elev8 New Media, Mrs. Jessica Starman. “We are thankful to the judging committee for the celebratory recognition and to our clients for their partnership and continued trust.”

Elev8 provides clients with enhanced exposure by maintaining valuable relationships with journalists, outlets, and beyond for ongoing media coverage. In addition, Elev8 bolsters client visibility through digital and social marketing and is consistently developing, implementing, managing, and monitoring client coverage across various platforms.

To briefly summarize the agency’s achievements over the last year, Elev8 has secured print, broadcast, and digital media coverage across trade, national, local, and mainstream publications such as The New York Times, The Wall Street Journal, Fierce Biotech, Forbes, AdWeek, BevNET, Bloomberg, and many more. Additionally, Elev8 continues to effectively manage its clients’ corporate social media accounts, including LinkedIn, Twitter, Facebook, YouTube and Instagram, in addition to marketing campaigns for clients.

Elev8 New Media represents clients across various industries, including consumer and enterprise technology, fintech, consumer products, automobiles, medical technology, blockchain, biotechnology and pharmaceuticals, mining, and more. For more information about the agency, visit https://www.elev8newmedia.com/.

Today’s recognition follows noteworthy accolades and accomplishments obtained over the last year, including Inc.’s Inaugural Partner Power List 2022, for which Elev8 New Media was named an honoree. The agency also received an Award of Excellence in Media Relations and earned the 2022 Media Relations: Travel, Tourism and Hospitality Award from The Public Relations Society of America (PRSA) Los Angeles Chapter for campaign work with technology company clients. Elev8 was also named a winner in the Top Agencies category of PR Daily’s Top Agencies Awards for 2022.

About The PR Net and Next Gen Awards:

The PR Net is the premier global network for marketing and communications professionals. It is a modern take on the classic networking club and an “industry insider favorite” for executives looking for a central platform for industry intelligence and connections. Founded by industry veteran Lisa Smith in 2015, The PR Net consists of online content that reads like a magazine, member-only services, and highly sought-after digital and in-person member events.

‘The PR Net Next Gen Awards’ is a new annual awards program that celebrates agency excellence championing the new thinkers, innovators, and groundbreakers across the field of PR, who are shaping the bright future of the communications industry.

Elev8 New Media (“Elev8”), an award-winning boutique public and media relations firm specializing in securing earned media and press coverage for its client companies, today announced its participation as a sponsor of the 35th Annual Roth Conference, held at The Ritz Carlton, Laguna Niguel in Dana Point, California on March 12-14, 2023.

This year’s event will bring together over 400 public and private businesses from multiple industries, including Consumer Packaged Goods (CPG), Health & Wellness, Agriculture Technology (AgTech), Healthcare, Oil & Gas, Metals & Mining, Technology and Sustainability/Environmental, Social and Governance (ESG). Through 1-on-1 and group meetings, as well as analyst-selected fireside chats and thematic industry panels, the conference will provide an opportunity for companies to present their companies to Roth’s select group of investors.

“At Elev8 New Media, we are passionate about delivering innovative strategies and solutions that help our clients reach their business and PR objectives and we are excited to support our clients at the Roth Conference,” commented Mrs. Jessica Starman, CEO and Co-Founder of Elev8 New Media. “We are thrilled to return as a sponsor and look forward to further elevating our clients’ success during the event.”

To request a personal meeting with the Elev8 New Media team at Roth, contact [email protected] or stop by Elev8 New Media’s booth.

For more information about the 35th Annual Roth Conference, please visit: https://www.meetmax.com/sched/event_89809/conference_home.html

About Roth MKM

ROTH MKM is a relationship-driven investment bank focused on serving growth companies and their investors. Our full service platform provides capital raising, high impact equity research, macroeconomics, sales and trading, technical insights, derivatives strategies, M&A advisory, and corporate access.

Headquartered in Newport Beach, California, ROTH MKM is a privately-held, employee owned organization and maintains offices throughout the U.S.

For more information, please visit https://www.roth.com/.

Despite how distracted modern society has become due to the omnipresence of social media, press releases are still remarkably effective in terms of their ability to promote a brand or message. The central role of the classic press release among the duties of a public relations (PR) executive has changed very little. Still, due to the dynamic nature of our ever-changing media landscape, it’s imperative that organizations adapt the strategies in place behind their press releases.

Today’s frenetic media environment is way too noisy and crowded for an organization to simply rely on “pushing” a press release through traditional channels in the hope that it will merit enough attention to make a measurable difference in their company. In fact, most modern press releases offer little in terms of “reader value.” They more closely resemble a confusing mashup of sales and promotional efforts than any kind of useful, newsworthy information about their brands or products. While the sheer spectacle of modern advertisements are in one way useful to the financial community, certain considerations must be made to ensure your press release is truly substantive, timely and relevant.

An ever-growing percent of Americans get their news online today. To be successful, a press release must be tailored to stand out amid a media environment teeming with competing messages. When the attention span of consumers has been reduced to split seconds, timing is everything. With a solid PR strategy in place to support a well-timed press release, your company can still be very successful in drawing new attention to your name, brand or product.

For organizations that want their press releases to have an impact in our society, the following strategies should prove very resourceful:

A Key Component Of A Wider Promotional Strategy

Today, one of the worst mistakes an organization can make in its press release strategies is to “release it and forget it.” A press release can no longer be trusted to achieve much on its own anymore. However, effective PR executives have discovered that they can amplify the message in their press releases when they are utilized as merely one component of a more extensive marketing or promotional strategy. To this end, the goals of PR executives and marketing professionals are often closely aligned with one another: building brand awareness, for example, as well as increasing sales. Today, effective PR executives should consider collaborating more frequently with their sales and marketing counterparts to distribute their press releases as part of a broader sales and marketing campaign.

Associating With Buzzworthy Topics 

Now more than ever, PR executives should adopt a strategic mindset, which means monitoring what topics generate headlines or are deemed “buzzworthy.” Associating your message with current “hot topics” is a fantastic strategy for writing press releases that can paint your organization as a thought-leader among your industry. This can also be a clever way of captivating the interest of industry reporters, who are more likely to write a quick follow-up article on a particularly hot topic, further increasing a brand’s visibility. 

‘Perfect’ Timing

PR executives should make every effort to closely track what is trending in the media. Timing your press release to coincide with trending topics can help leverage your message dramatically and make it more “newsworthy.” Adopting this strategy enhances your chances of getting the attention and coverage you desire. According to a compilation of many press release studies, Monday through Wednesday appear to be the most effective three days for distributing press releases, with several indicating Tuesday wins out as the day with the highest likelihood of getting clicks on your pressers.

Increasing Interactivity

This is one of the key distinctions of modern press releases—the fact that they have become increasingly more interactive. This suits our society quite well, as we grow more and more digital by the day. By including videos and links to additional resources that can better support the topic of your press release and add value to its message, your organization could have a much greater chance of successfully attracting the right people.

Remember, our modern society is highly digital and mobile. PR professionals are largely aware of this fact, and that is why modern press releases are rapidly morphing into the more interactive and engaging type of media events that we’ve seen over the past few years. The best press releases are reaching their target audiences sooner and more effectively by integrating these visuals and links.

Don’t Over-Promote

It may sound counterintuitive, but in today’s media landscape, the potential for oversaturation of your message must be considered as well. Reporters and media channels are more likely than ever to do their own analysis of your press release and evaluate it for its newsworthiness. On a similar note, a PR executive shouldn’t count on their reporter relationships to help them hawk their wares on the market, either. The journalist’s primary role remains to promote actual newsworthy information to their readers or viewers. While your goals may ideally work in tandem, it remains a dangerous risk to the integrity of all parties to blur the lines between journalism and glorified advertising.

Our society is inundated constantly with persuasive messages and information. Utilizing PR professionals to help shape your message will ultimately give you a competitive edge. By adopting the above strategies, your organization could be much more likely to create powerful press releases that can finally get your organization the attention it desires and deserves.

Inc.’s roundup highlights B2B partners that support startups across all business functions and empower growth

November 01, 2022 10:18 ET | Source: Elev8 New Media

LOS ANGELES, Nov. 01, 2022 — Elev8 New Media (“Elev8”), an award-winning boutique public and media relations firm specializing in securing earned media and press coverage for its client companies, was today named as an honoree on the 2022 Inc. Power Partner Awards list, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 252 firms in marketing and advertising, health and human resources, financial planning, engineering, logistics, security, and other business areas.

All 252 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs and companies across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, etc., allowing founders to focus on their core missions.

“The Elev8 team is honored to be highly recognized among other talented and service-oriented companies nationwide by Inc.’s Power Partner list,” commented Mrs. Jessica Starman, CEO & Co-Founder of Elev8 New Media. “I am incredibly proud of the exceptional work our team continues to produce for our clients. Elev8 is on a mission to provide the best service for high-growth companies while growing right alongside them.”

“Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life,” says Scott Omelianuk, Editor-in-Chief of Inc.

Inc. partnered with leading global social and media intelligence platform Meltwater to develop a proprietary methodology that uses sentiment from online conversations about organizations and translates it into numerical scores. Companies were evaluated on commitment, reliability, trust, creativity, supportiveness, and other virtues that offer value to clients. Inc. also conducted surveys to gather client testimonials as part of the process.

To view the complete list, go to: https://www.inc.com/power-partner-awards/2022

The November 2022 Issue of Inc. magazine is available online now at https://www.inc.com/magazine and will be on newsstands beginning November 8, 2022.

About Inc. Business Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. For more information, visit www.inc.com.

About Elev8 New Media

Elev8 New Media is an award-winning boutique PR firm and media relations agency that has secured a myriad of earned media placements for its clients by maintaining valuable relationships with journalists, editors, analysts and outlets.

The team elevates media visibility through digital and social marketing and consistently develops, implements, manages and monitors client coverage across various platforms. Securing media coverage and exposure is more than just talking to reporters and on-air time – it’s about creating lasting relationships that will generate ongoing engagement and excitement. We help clients garner meaningful media connections across TV, social, print, digital and new media. We don’t settle for just raising the bar, we elevate it.

Contacts
Jessica Starman, MBA
[email protected]
www.elev8newmedia.com

Elev8 New Media Wins Two Media Relations Awards at the 58th Annual Public Relations Society of America (PRSA) Los Angeles Award Ceremony.

Elev8 was recognized for its earned media campaign work with technology companies Vuzix and Arcimoto, respectively, taking home an Award of Excellence in Media Relations and the 2022 Media Relations: Travel, Tourism and Hospitality Award

LOS ANGELES, Oct. 19, 2022 — Elev8 New Media (“Elev8”), an award-winning boutique public and media relations firm specializing in securing earned media and press coverage for its client companies, earned the following two Public Relations Society of America (PRSA) LA awards:

  1. 2022 PRSA Award of Excellence in Media Relations for its work with Vuzix at the Consumer Electronics Show (CES).
  2. 2022 PRSA LA PRism award in Media Relations for Travel, Tourism and Hospitality for its campaign that amplified the opening of Arcimoto’s Fun Utility Vehicle “FUV” rental facilities in key markets.

“The Elev8 team is thrilled to be recognized for its ability to continuously bridge the gap between the media and our client companies,” commented Mrs. Jessica Starman, CEO and Co-Founder of Elev8 New Media. “Our strong relationships with both the media and our clients allow us to build company narratives worth communicating. Our clients are at the forefront of innovation and we are grateful for the trust they put in our agency. These awards have overwhelmed our team with gratitude and joy, especially being among top agency talent in our field. We look forward to the remainder of Q4 and kicking off 2023 with plans to return next year.”

“The Elev8 team always brings a fresh and thoughtful approach to media relations at Vuzix. We are proud of our work together and congratulate them on their continued success,” said Paul Travers, President and CEO of Vuzix.

The PRism Awards celebrate the best in strategic public relations and communications programs and tactical execution by PR professionals in the Los Angeles area. This year’s PRism Awards occurred at the Annenberg Community Beach House in Santa Monica, California, conferring over 50 strategic campaigns and tactics awards across various categories.

About Elev8 New Media

Elev8 New Media is an award-winning boutique PR firm and media relations agency that has secured thousands of earned media placements for its clients by maintaining valuable relationships with journalists, editors, analysts, and outlets.

The team elevates media visibility through digital and social marketing and consistently develops, implements, manages and monitors client coverage across various platforms. Securing media coverage and exposure is more than just talking to reporters and on-air time – it’s about creating lasting relationships that will generate ongoing engagement and excitement. We help clients garner meaningful connections in the industry across TV, social, print, and digital media. We don’t settle for just raising the bar, we elevate it.

Contacts
Jessica Starman, MBA
[email protected]
www.elev8newmedia.com 

ELEV8 NEW MEDIA TO SPONSOR THE 7TH ANNUAL DAWSON JAMES SMALL CAP GROWTH CONFERENCE

LOS ANGELES, Oct. 07, 2022 – Elev8 New Media (“Elev8”), an award-winning boutique public and media relations firm specializing in securing earned media and press coverage for its client companies, today announced its participation as a sponsor of the 7th Annual Dawson James Small Cap Conference, held at the Wyndham Grand in Jupiter, Florida on October 12, 2022.

“Elev8 New Media remains committed to supporting our clients by delivering innovative public relations and media solutions that convey the best results. With several of our wonderful clients attending this year’s conference, we look forward to supporting them in person while attending an incredible conference,” commented Mrs. Jessica Starman, CEO and Co-Founder of Elev8 New Media.

This year’s event will feature presentations by senior executives from over 30 companies from several sectors including healthcare, consumer, technology, and more.

To schedule a meeting with Elev8 New Media during the conference, please contact [email protected] or stop by Elev8 New Media’s booth.

About Elev8 New Media

Elev8 New Media is an award-winning, boutique PR firm and media relations agency that has secured thousands of earned media placements for its clients by maintaining valuable relationships with journalists, editors, analysts, and outlets.

The team elevates media visibility through digital and social marketing and consistently develops, implements, manages and monitors client coverage across various platforms. Getting media coverage and exposure is more than just talking to reporters and having on-air time – it’s about creating lasting relationships that will generate ongoing chatter and excitement. We help clients garner meaningful connections in the industry across TV, social, print, and digital media. We don’t settle for just raising the bar, we elevate it.

About Dawson James Securities

Dawson James Securities specializes in capital raising for small and microcap public and private growth companies primarily in the Life Science/Health Care, Technology, Clean tech, and Consumer sectors. Dawson James is a full-service investment banking firm with research, institutional and retail sales, and execution trading and corporate services. By investing the time required to completely understand your business, Dawson James can provide an appropriate capital transaction structure and strategy including direct investment through our independent fund. Their team will assist in crafting your vision and shaping your message for the capital markets. Headquartered in Boca Raton, FL, Dawson James is privately held with offices in New York, Maryland, and New Jersey. www.dawsonjames.com

Elev8 New Media (“Elev8” or the “Company”), an award-winning boutique media and public relations firm specializing in securing media and press coverage for its client companies, today announced its participation in the cleanup of Venice Beach as part of Heal the Bay’s “Suits on the Sand” program, a broad initiative that is dedicated to making the coastal waters and watersheds in Greater Los Angeles safe, healthy, and clean.

On August 19th, all employees will have the opportunity to explore marine pollution with a Heal the Bay educator and be part of the solution by participating in a private beach cleanup with interactive team-building activities. Beach cleanup activities will be carried out along several miles of coastline, benefitting the natural area and local inhabitants.

“Committed to caring for the environment, the Elev8 team is thrilled to be working hand in hand with Heal the Bay to reduce our plastic usage and clean up a place we call home, an action that we hope can inspire communities to protect their own local beaches and create a larger impact,” commented Jessica Starman, Co-Founder of Elev8 New Media.

In addition to the cleanup initiative, the Elev8 team plans to take actions to reduce carbon emissions and identify recoverable waste to give it a new life through recycling. The company recognizes the critical issues of climate change, resource depletion, environmental pollution, and ecosystem destruction and promises its continuous commitment to being part of the solution.

About Heal the Bay
Heal the Bay is an environmental non-profit established in 1985 that is dedicated to making the coastal waters and watersheds in Greater Los Angeles safe, healthy, and clean. We use science, education, community action, and advocacy to fulfil our mission. For more information, please visit www.healthebay.org.

About Elev8 New Media
Elev8 New Media is an award-winning boutique media relations firm that effectively secures media and press coverage for our client companies by fully utilizing traditional and modern resources while maintaining an effective social media strategy. Elev8 New Media engages the media to help showcase how its clients and their management teams are key opinion leaders and subject matter experts. Elev8 New Media’s main objective is to increase clients’ media exposure to better position the client company and brands within the marketplace, the investment community and the world.

Elev8 New Media (“Elev8” or the “Company”), a media and public relations firm specializing in securing media and press coverage for its client companies, has been named as one of the winners in the Top Agencies category of PR Daily’s Top Agencies Awards.

“Bravo to the Elev8 team for all their incredible work and perseverance on behalf of our clients and company.”

Elev8 provides clients with enhanced exposure by maintaining valuable relationships with journalists, outlets, and more for continued media coverage. Additionally, Elev8 increases its clients’ visibility through digital and social marketing, and is consistently developing, implementing, managing, and monitoring client coverage across various platforms.

“We are honored to be named a Top Agencies Award winner at PR Daily’s 2022 Top Agencies Awards alongside other remarkable agencies across the country. We are thankful to our clients for their partnership and trust,” commented Co-Founder and CEO of Elev8 New Media, Jessica Starman. “Bravo to the Elev8 team for all their incredible work and perseverance on behalf of our clients and company.”

Elev8 provides clients with enhanced exposure by maintaining valuable relationships with journalists, outlets, and more for continued media coverage. Additionally, Elev8 increases its clients’ visibility through digital and social marketing, and is consistently developing, implementing, managing, and monitoring client coverage across various platforms.

In a brief summary of the agency’s accomplishments over the past year, Elev8 has secured print, broadcast, and digital media placements across trade, national, local, and mainstream publications such as The New York Times, The Wall Street Journal, Fierce Biotech, Forbes, AdWeek, BevNET, Bloomberg, and many more. Additionally, Elev8 continues to manage 70 corporate social media accounts, including LinkedIn, Twitter, and Instagram, and marketing campaigns for clients.

Elev8 New Media represents clients across a wide range of industries such as consumer and enterprise technology, fintech, consumer products, electric vehicles, medical technology, blockchain, biotechnology and pharmaceuticals, mining, and more. For more information about the agency, visit https://www.elev8newmedia.com/

Elev8 was recently named a 2021 Media Relations, Consumer Products Award winner for The Alkaline Water Company’s partnership with Shaquille O’Neal at PRSA LA’s PRism Awards and honored as a winner of a Gold Stevie® Award in the Communications or PR Campaign of the Year, Food & Beverage category.

About Ragan and PR Daily Awards Programs

Ragan and PR Daily Award programs celebrate the most successful campaigns, initiatives, people and teams in the communication, PR, marketing and employee wellbeing industries. As the leading voice in organizational communications—both internal and external—Ragan Communications recognizes those who create and cultivate best practices.

As the lines have blurred between PR and marketing, PR Daily’s Top Agencies Awards underscore the breadth of offerings among professional services firms, providing our broader community a more complete guide to the partners that can make a reputational difference.

https://www.ragan.com/awards/events/top-agencies-awards-2022/

About Elev8 New Media

Elev8 New Media is a boutique media relations firm that effectively secures media and press coverage for our client companies by fully utilizing both traditional and modern resources. Elev8 New Media engages the media to help showcase how its clients and their management teams are key opinion leaders and subject matter experts. Elev8 New Media’s main objective is to increase clients’ media exposure in order to better position the client company and brands within the marketplace, the investment community, and the world.

Jessica Starman, MBA, Co-Founder & CEO of Elev8 New Media.

High angle view of businessman giving presentation colleagues in board room at office
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“Begin with the end in mind.” It’s a statement that may seem more like hyperbole than anything else to some, but for the late Dr. Stephen R. Covey, it was the second habit in his bestseller, 7 Habits of Highly Effective People—recognized as one the most influential business books of the 20th century.

The message is that all things are created twice—first in our minds and then when they are created in the physical world.

It is a mindset that has been adopted by many individuals to help them focus on their endgame while simultaneously dealing with the distractions of daily life, and it’s enormously effective. So effective, in fact, that organizations are also adopting the practice as a way to collectively marshal their company’s efforts toward the achievement of a larger goal or objective.

The public relations (PR) industry is no exception. The marketplace is increasingly seeing this concept being applied with great success as cross-agency collaboration among PR agencies becomes more popular and they demonstrate that they can be more effective when they work together with the same client.

In other words, cross-agency collaboration is working toward the achievement of the same end goal.

Cross-Sector Collaboration

Cross-sector collaboration has been on a major uptick since the global community had to unite in the fight against serious challenges like a pandemic and world conflict. Challenges like these are so pervasive and wide-scale that one can hardly expect to resolve them with traditional siloed solutions. They are best handled when organizations break down their boundaries and pool their resources together in order to achieve a mutually beneficial outcome. In the case of the pandemic, healthcare leaders collaborated with government leaders, nurses worked closely with supply chain professionals, etc.

I believe the PR industry is the next industry that can discover how many clients can be better served with cross-functional collaboration and information sharing.

Clients are striving to drive the customer experience by applying a more customer-centric approach, and it is no longer feasible to find one PR agency with such an array of in-house talent to deliver on all PR communication requirements nowadays (think even of all the social media platforms that exist today).

This fact alone presents a compelling case for more collaboration among PR agencies who want to deliver on the unique demands of each client.

Cross-Agency Collaboration In PR

Public relations and corporate communications have evolved rapidly over the past few years, and digital channels like social media have proven themselves to be highly effective in promoting organizational messages and building brand awareness. As clients rely more and more heavily on these digital channels as a means of reaching the public, the demand for PR agencies to master these digital platforms is accelerating.

Yet “full-service” PR agencies are finding themselves at a major inflection point in history. The modern PR agency is no longer a one-size-fits-all organization anymore. It is a smaller, leaner and more agile agency that offers unique areas of expertise in specific disciplines.

Clients are progressively deviating their ad dollars away from traditional digital channels in favor of the more trendy ones. As a result, modern-day PR clients are coming to the table with an entirely new set of expectations for the type of services they want PR agencies to deliver.

The market’s reaction is the creation of smaller PR agencies that offer specialized experts who are willing to collaborate to find a mutually beneficial outcome. As cross-agency collaboration becomes the norm, clients are pleasantly surprised to discover that working with more than one PR organization isn’t necessarily as costly as it sounds, and it doesn’t create more work. On the contrary, this approach is yielding better results at a lower cost to clients.

Benefits Of Cross-Agency Collaboration

As the marketplace trends more toward cross-agency collaboration, the benefits to both client and agency are hard to deny:

• Access to a wider array of expertise and more expansive resources.

• An ability to cast a wider net and reach a larger audience.

• Encourages innovation and uncovers new opportunities for clients and agencies alike.

• Access to swaths of new, resourceful contacts that can accelerate the results of a PR campaign.

Conclusion

As the global marketplace becomes increasingly more connected through digital channels, it is crucial that PR agencies demonstrate a willingness to work across organizational borders to achieve shared goals. 2022 will be a very busy year for PR professionals, and agencies will be expected to offer a far broader range of services than in previous years. The best way for PR agencies to respond to the unique demands of the market is to continue collaborating as one force working toward a common goal. When common goals align, that’s beginning with the end in mind.

Elev8 New Media, a boutique media relations firm specializing in securing earned media and press coverage for its client companies while managing effective social media campaigns, today announced it was named the winner of a Gold Stevie® Award in the Communications or PR Campaign of the Year, Food & Beverage category in The 20th Annual American Business Awards® today.

Elev8 New Media was nominated in the Communications or PR Campaign of the Year, Food & Beverage category

More than 3,700 nominations from organizations of all sizes were submitted this year for consideration in a variety of categories, including Startup of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, and App of the Year, among others. Elev8 New Media was nominated in the Communications or PR Campaign of the Year, Food & Beverage category for its “Shaquille O’Neal Partners with The Alkaline Water Company” campaign.

This campaign was established to bring awareness to The Alkaline Water Company’s newest partnership. Shaquille O’Neal signed on to be The Alkaline Water Company’s equity partner, member of their Board of Advisors, and marquee brand ambassador for their flagship water product, Alkaline88. The partnership signified significant growth for the company, and Elev8 New Media leveraged the media to create a conversation around this topic and more.

“We are extremely honored to be awarded a Gold Stevie® by the American Business Awards®. As the media has been overwhelmed by worldly events for the last two years, I am proud that our team has still been able to deliver impactful messaging on behalf of our clients. Collaborating with The Alkaline Water Company has further amplified the importance of the alliance between client and agency,” commented Jessica Starman, Co-Founder and Chief Executive Officer of Elev8 New Media. “Additionally, we’ve enjoyed our continued collaboration with Shaquille’s topnotch team at Authentic Brands Group. This recognition has overwhelmed our team with triumph and appreciation.”

The complete list of Stevie® Award winners can be found here: https://stevieawards.com/aba/public-relations-awards

About Elev8 New Media

Elev8 New Media is a boutique media relations firm specializing in increasing awareness for public and private companies through traditional and modern media. Elev8 New Media maintains valuable relationships with journalists, editors, analysts, and outlets giving our clients the best exposure.

Our team elevates media visibility through digital and social marketing, and is consistently developing, implementing, managing, and monitoring client coverage across various platforms. Getting the coverage and exposure you’re looking for is more than just talking to reporters and having on-air time – it’s about creating lasting relationships that will generate ongoing chatter and excitement. We help clients garner meaningful connections in the industry across TV, social, print, and digital media. We don’t settle for just raising the bar, we elevate it.

About the Stevie Awards

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com. Sponsors of The 2022 American Business Awards include HCL America, John Hancock Financial Services, Melissa Sones Consulting, and SoftPro.