Successful public relations (PR) professionals and the organizations they represent today understand the importance of building solid relationships with the media, and many have made it a core component of…

Biotechnology is revolutionizing how modern scientists and researchers approach various industries, including pharmaceuticals, biotherapies, bioprocessing, agriculture and more. This newfound success has increased the attention biotech companies are receiving from…

The rapid digitalization of media is continuing to revolutionize the public relations (PR) industry. We are currently experiencing an accelerated transformation to a “digital society,” and that is thrusting “new…

Despite how distracted modern society has become due to the omnipresence of social media, press releases are still remarkably effective in terms of their ability to promote a brand or…

Jessica Starman, MBA, Co-Founder & CEO of Elev8 New Media. “Begin with the end in mind.” It’s a statement that may seem more like hyperbole than anything else to some, but…

Jessica Starman, MBA, Co-Founder & CEO of Elev8 New Media. People oftentimes won’t buy the best product, but they’re very likely to buy the best advertised product. Think about that for a moment. Having the…

Despite how distracted modern society has become due to the omnipresence of social media, press releases are still remarkably effective in terms of their ability to promote a brand or…

Communications and public relations (PR) professionals had expectations that 2021 would be the year we could finally return to some semblance of “normalcy,” along with the rest of society. Even…